Chiropractic Practice Marketing Strategy

ChiropracticChallenge:

Facility was only operating at about 15% – 20% of its operational capacity.  As a result the ROI for investors was not at a level that was acceptable to their investment.  They wanted a greater level of return or repayment of their original investment.

Goal:

To develop a marketing strategy and plan to increase revenue through new customer acquisition and increased repeat business by existing patients.

Solution:

  • Analyzed current marketing efforts and to determine effective and ineffective campaigns.
  • Looked for areas where current marketing efforts could be slightly modified to increase effectiveness.
  • Implemented program to develop new distribution channels
  • Used a patient reactivation campaign for a quick revenue boost.

Results:

Increased patient traffic by 15% during the first month and ultimately increased profits by 37% for the year.