McGraw-Hill CRM Product Development

Challenge:

The current system did not allow for extensive analysis of data cross-referencing requirements, vendors, and project.  For many construction and building product manufacturers this process was an exhaustive manual process that often left less than desired results.

Goal:

Use Optimation technology platform with minimal programming modifications to develop a tool to analyze McGraw-Hill’s Dodge Report data to conduct better marketing and relationship management.

Solution:

  • Conducted extensive data analysis.
  • Designed method for loading and cross-referencing data between product manufacturers and construction companies to help target project selling from a multitude of perspectives.
  • Oversaw development of prototype that was used to demonstrate the technology for McGraw-Hill corporate sales and marketing efforts.

Results:

    • Created a sales funnel of 10 different major construction companies and building product manufacturer for future sales of the final product.