Challenge:
Facility was only operating at about 15% – 20% of its operational capacity. As a result the ROI for investors was not at a level that was acceptable to their investment. They wanted a greater level of return or repayment of their original investment.
Goal:
To develop a marketing strategy and plan to increase revenue through new customer acquisition and increased repeat business by existing patients.
Solution:
- Analyzed current marketing efforts and to determine effective and ineffective campaigns.
- Looked for areas where current marketing efforts could be slightly modified to increase effectiveness.
- Implemented program to develop new distribution channels
- Used a patient reactivation campaign for a quick revenue boost.
Results:
Increased patient traffic by 15% during the first month and ultimately increased profits by 37% for the year.
