Challenge:
Telemarketing team was falling short of goals because the current manual process and tools were too slow and antiquated.
Goal:
Business unit manager wanted to develop standard telesales process for business unit and implement system to automate environment.
Solution:
- Worked with business unit manager to understand current marketing process.
- Recommended areas for application of technology to increase efficiency.
- Modified an off-the-shelf CRM package to implement the process.
- Added outbound fax/server solution and dial-out using TAPI telephony to speed telerep call follow-up.
Results:
- Increase out-bound calls by more than 75% in 6 weeks.
